A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall
The KIPS Transactions:PartD, Vol. 14, No. 4, pp. 395-406, Jun. 2007
10.3745/KIPSTD.2007.14.4.395, PDF Download:
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Cite this article
[IEEE Style]
T. H. Moon and J. Y. Park, "A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall," The KIPS Transactions:PartD, vol. 14, no. 4, pp. 395-406, 2007. DOI: 10.3745/KIPSTD.2007.14.4.395.
[ACM Style]
Tae Hyun Moon and Ju Young Park. 2007. A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall. The KIPS Transactions:PartD, 14, 4, (2007), 395-406. DOI: 10.3745/KIPSTD.2007.14.4.395.