An Exploratory Study for Identifying Success Factors in On-line Games: Analysis of Game players` Behavior


The KIPS Transactions:PartD, Vol. 10, No. 6, pp. 1049-1058, Oct. 2003
10.3745/KIPSTD.2003.10.6.1049,   PDF Download:

Abstract

The last few years have been a boom time for the online gaming industry. Internet-based online games have made an increasingly popular form of entertainment. The gaming industry estimates that online gaming players reach over 26 million in 2002. The rapid development of online game-contents and related information technology shall increase the size of industry and have a profound impact on many ways of our living and society. This paper develops the exploratory LISREL model for identifying the factors affecting the players' loyalty for some specific brand of online games. The concept of flow, word of mouth, feedback, challenge, social norms, and online community activities, etc, are all introduced into validity of the model has been tested and interesting conclusions have been developed concerning the relationships between the loyalty, flow, word of mouth and other set of independent variables. It is hoped that this result might provide the useful guidelines for developing the successful online game contents.


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Cite this article
[IEEE Style]
J. J. Jin and K. T. Ung, "An Exploratory Study for Identifying Success Factors in On-line Games: Analysis of Game players` Behavior," The KIPS Transactions:PartD, vol. 10, no. 6, pp. 1049-1058, 2003. DOI: 10.3745/KIPSTD.2003.10.6.1049.

[ACM Style]
Jeong Jae Jin and Kim Tae Ung. 2003. An Exploratory Study for Identifying Success Factors in On-line Games: Analysis of Game players` Behavior. The KIPS Transactions:PartD, 10, 6, (2003), 1049-1058. DOI: 10.3745/KIPSTD.2003.10.6.1049.