Development of Multimedia Content Usage Analysis Service Platform Utilizing Attention and Understanding Flows


KIPS Transactions on Software and Data Engineering, Vol. 4, No. 8, pp. 315-320, Aug. 2015
10.3745/KTSDE.2015.4.8.315,   PDF Download:

Abstract

The purposed of this research is to develop multimedia content usage analysis service platform. In the proposed platform, the content gazing behaviors of the users are monitored and profiled in real-time and a set of quantifiable metrics is provided. These metrics are used to determine the closeness of the users`` behavior from the intent set by the provider. Based on the evaluation, it is possible to assess the effectiveness of the contents themselves as well. The content usage assessment is accomplished by utilizing the intention flow and the intent weight, which are embedded into the content by the content provider. Proposed methodology can be effectively applied and used in various application domains such as in education and in commercial advertisements.


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Cite this article
[IEEE Style]
G. N. Ko and N. M. Moon, "Development of Multimedia Content Usage Analysis Service Platform Utilizing Attention and Understanding Flows," KIPS Transactions on Software and Data Engineering, vol. 4, no. 8, pp. 315-320, 2015. DOI: 10.3745/KTSDE.2015.4.8.315.

[ACM Style]
Gi Nam Ko and Nam Mee Moon. 2015. Development of Multimedia Content Usage Analysis Service Platform Utilizing Attention and Understanding Flows. KIPS Transactions on Software and Data Engineering, 4, 8, (2015), 315-320. DOI: 10.3745/KTSDE.2015.4.8.315.