A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers


The KIPS Transactions:PartD, Vol. 19, No. 1, pp. 121-126, Feb. 2012
10.3745/KIPSTD.2012.19.1.121,   PDF Download:

Abstract

The study aims to identify and classify the decision factors in selecting a device, to measure buyers` perception for the factors at the point of smart phone purchase, and finally to propose the business strategies based on those purchase pattern changes. The research performs to not only investigate the decision factors through literature reviews, but also draw the device selection factors directly from buyers. The findings illustrated how the perceptions between the first buyers and existing buyers have been changes. The analyses will practically contribute as the references when the business strategy and policy are planned by smart phone related companies and the government.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from September 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[IEEE Style]
I. K. Song, "A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers," The KIPS Transactions:PartD, vol. 19, no. 1, pp. 121-126, 2012. DOI: 10.3745/KIPSTD.2012.19.1.121.

[ACM Style]
In Kuk Song. 2012. A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers. The KIPS Transactions:PartD, 19, 1, (2012), 121-126. DOI: 10.3745/KIPSTD.2012.19.1.121.