A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers
The KIPS Transactions:PartD, Vol. 19, No. 1, pp. 121-126, Feb. 2012
10.3745/KIPSTD.2012.19.1.121, PDF Download:
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Cite this article
[IEEE Style]
I. K. Song, "A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers," The KIPS Transactions:PartD, vol. 19, no. 1, pp. 121-126, 2012. DOI: 10.3745/KIPSTD.2012.19.1.121.
[ACM Style]
In Kuk Song. 2012. A Study on Decision Factors in Selecting a Device at the Point of Smart Phone Purchase: Comparing the Perceptions between the First Buyers and Existing Buyers. The KIPS Transactions:PartD, 19, 1, (2012), 121-126. DOI: 10.3745/KIPSTD.2012.19.1.121.