Design and Implementation of Spatially-enabled Integration Management System for a gCRM


The KIPS Transactions:PartD, Vol. 18, No. 1, pp. 57-66, Feb. 2011
10.3745/KIPSTD.2011.18.1.57,   PDF Download:

Abstract

Recently, the necessity of new methods of spatial data integration and analysis in CRM has been increased since it is acknowledged that about eighty percent of all data stored in corporate databases has a spatial component. But conventional CRM systems are either incapable of managing spatial data or are not user-friendly when doing so. This paper has designed and implemented spatially-enabled integration management system that can manage consistently both enterprise and spatial data through a legacy CRM system and object-oriented database and additionally support spatial analysis and map visualization for a gCRM. Through implementation, it is demonstrated that the proposed system can facilitate effectively spatial data management and analysis in a legacy CRM system.


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Cite this article
[IEEE Style]
S. G. Kim, I. H. Moon, J. G. Ahn, "Design and Implementation of Spatially-enabled Integration Management System for a gCRM," The KIPS Transactions:PartD, vol. 18, no. 1, pp. 57-66, 2011. DOI: 10.3745/KIPSTD.2011.18.1.57.

[ACM Style]
Sam Geun Kim, Il Hwan Moon, and Jae Geun Ahn. 2011. Design and Implementation of Spatially-enabled Integration Management System for a gCRM. The KIPS Transactions:PartD, 18, 1, (2011), 57-66. DOI: 10.3745/KIPSTD.2011.18.1.57.