The Impact of the Information`s Satisfaction in the e-Marketplace on the Buyer`s Transactions Intention


The KIPS Transactions:PartD, Vol. 16, No. 1, pp. 145-152, Feb. 2009
10.3745/KIPSTD.2009.16.1.145,   PDF Download:

Abstract

The e-marketplace has emerged as a new place for transactions in the online industry. In the e-marketplace, buyers make transactions with whom they have little prior interaction. Thus it makes trust as one of the most important issues in the e-business. There are various kinds of information to foster customer’s trust in the e-marketplace. In this study, we analyzed the impact of the information’s satisfaction on the customer’s transaction intention. The results showed that the satisfaction on the information related to transaction system, individual seller’s information, and buyer’s feedback are all positively related with the customer’s transaction intention.


Statistics
Show / Hide Statistics

Statistics (Cumulative Counts from September 1st, 2017)
Multiple requests among the same browser session are counted as one view.
If you mouse over a chart, the values of data points will be shown.


Cite this article
[IEEE Style]
M. S. Kim, "The Impact of the Information`s Satisfaction in the e-Marketplace on the Buyer`s Transactions Intention," The KIPS Transactions:PartD, vol. 16, no. 1, pp. 145-152, 2009. DOI: 10.3745/KIPSTD.2009.16.1.145.

[ACM Style]
Myoung Soo Kim. 2009. The Impact of the Information`s Satisfaction in the e-Marketplace on the Buyer`s Transactions Intention. The KIPS Transactions:PartD, 16, 1, (2009), 145-152. DOI: 10.3745/KIPSTD.2009.16.1.145.