Jang Geun , Lee Jeong Bae , Lee Byeong Su

The KIPS Transactions:PartB , Vol. 11, No. 1, pp. 71-76, Feb. 2004
10.3745/KIPSTB.2004.11.1.71,   PDF Download:

Abstract

The recent ERP and CRM is mostly focused on the conventional function performances. However, the recent business environment has brought the change in market due to the rapid progress of internet and e-commerce. It is mostly becoming e-business and spreading out as development of the relationship with other cooperating companies, the rapid progress of the relation ship with customers, and intensification competitive power through the development of business progress in the organization. CRM(custom relationship management) is a kind of the marketing progress which forms, manages, and intesifies the relationship between the customers and companies to manage the acquired customers and increase the worth of customers for the company. It needs the system base which analyzes the information of customers since it fuctions on the basis of various information about customers and is linked to the business category such as producting, marketring, and decisin marking. Since ERP is extending its fuction to SCM, CRM, and SEM(strategic Enterprise Management), the 21 century's ERP develop as the strategy too of e-business and, as the mediation for this, will subdivide the functions of CRM effectively by the analogic study of data. Also, to accomplish classification work of the file which in existing becomes accomplished with possibility work with an automatic movement with the user will be able to accomplish a more efficiently work the agent which in order leads the machine studying law, it is one thing with system feature.

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