Chul Soo Kim

The KIPS Transactions:PartB , Vol. 9, No. 1, pp. 1-6, Feb. 2002
10.3745/KIPSTB.2002.9.1.1,   PDF Download:

Abstract

Many customers consult the Internet before making purchase goods and using contents. The systems in the Internet could store a lot of data and classify the data into information to get relationship between a company and customers. To do that, let's consider a knowledge-assisted hybrid system that utilizes individually a customer's preference to make an optimal solution in the his/her decision making. The knowledge made by using the preference is employed to select an domain set appropriate to him/her business, and the process of selecting definitely provides the customer some benefits : elimination of discomfort from unknown information and reduction of costs and search time for forming an suitable domain set. To effectively adopt individual customer's preference and actively adapt change of business situation, this study propose an architecture of the system which includes rule presentations and an inference engine, and integrates a knowledge-based component into a quadratic programming component. In the experimental results, it is found that a knowledge-assisted hybrid system implemented by this idea is more flexible than existing systems in extension of knowledge about an customer's preference and goes beyond the traditional models.

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