Augmented Reality Logo System Based on Android platform

KIPS Transactions on Software and Data Engineering, Vol. 18, No. 4, pp. 181-192, Apr. 2011
10.3745/KIPSTB.2011.18.4.181, Full Text:


A mobile phone is becoming no longer a voice communication tool due to smartphones and mobile internet. Also, it now becomes a total entertainment device on which we can play game and get services by variety applications through the Web. As smartphones are getting more popular, their usages are also increased, which makes the interest of advertising industry in mobile advertisement increased but it is bound to be limited by the size of the screen. In this paper, we suggest an augmented reality logo system based on Android platform to maximize the effect of logo advertisement. After developing software and mounting it on a real smartphone, its performances are analyzed in various ways. The results show the possibility of its application to real world but it`s not enough to provide real time service because of the low performance of hardware.

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Cite this article
[IEEE Style]
E. Y. Jung, U. K. Jeong, S. J. Lim, C. B. Moon and B. M. Kim, "Augmented Reality Logo System Based on Android platform," KIPS Journal B (2001 ~ 2012) , vol. 18, no. 4, pp. 181-192, 2011. DOI: 10.3745/KIPSTB.2011.18.4.181.

[ACM Style]
Eun Young Jung, Un Kuk Jeong, Sun Jin Lim, Chang Bae Moon, and Byeong Man Kim. 2011. Augmented Reality Logo System Based on Android platform. KIPS Journal B (2001 ~ 2012) , 18, 4, (2011), 181-192. DOI: 10.3745/KIPSTB.2011.18.4.181.